What Does Repair Service Cost? Beats By Dre Ep
| | |
| Type | Subsidiary |
|---|---|
| Industry | Consumer electronics |
| Founded | 2006 (2006) in Santa Monica, California |
| Founders |
|
| Headquarters | Culver Urban center, California United states of america |
| Area served | Worldwide |
| Fundamental people | Matthew Costello (COO) |
| Products |
|
| Parent | Apple Inc. (2014–present) |
| Website | beatsbydre |
Beats Electronics LLC (likewise known as Beats by Dr. Dre, or simply Beats by Dre) is an American consumer audio products manufacturer headquartered in Culver City, California.[one] [2] The company was founded by music producer Dr. Dre and record company executive Jimmy Iovine. Since 2022, it has been an Apple tree subsidiary.
The subsidiary'south product line is primarily focused on headphones and speakers. The company'due south original product line was manufactured in partnership with the AV equipment company Monster Cable Products. Following the end of its contract with the company, Beats took farther evolution of its products in-business firm. In 2022, the company expanded into the online music market with the launch of a subscription-based streaming service, Beats Music.
In 2022, NPD Grouping reported that Beats' market share was 64% in the U.S. for headphones priced higher than $100, and the brand was valued at $ibillion in September 2022.[iii] [4]
For a menstruum, the company was majority-owned past Taiwanese smartphone maker HTC. The visitor reduced its stake to 25% in 2022, and sold its remaining stake back to the company in 2022. Concurrently, Carlyle Group replaced HTC as a minority shareholder, alongside Dr. Dre and Iovine in late 2022. On August one, 2022, Apple acquired Beats for $3 billion in a cash and stock deal, the largest acquisition in Apple'due south history.
History [edit]
Formation [edit]
Dr. Dre (seen in 2022), company co-founder
Beats was established in 2006 by music producer Dr. Dre and record company executive Jimmy Iovine.[ citation needed ] Iovine perceived two primal problems in the music industry: the touch on of piracy on music sales and the substandard sound quality provided by Apple'south plastic earbuds. Iovine recalled that Dre said to him: "Man, information technology's one thing that people steal my music. It's another thing to destroy the feeling of what I've worked on." Iovine sought the opinions of musicians with "great taste", such every bit One thousand.I.A., Pharrell Williams, will.i.am, and Gwen Stefani during the early developmental stage.[5] Beats initially partnered with Monster Cable, an audio and video component manufacturer based in Brisbane, California, to manufacture and develop the beginning Beats-branded products, and debuted its first production, Beats by Dr. Dre Studio headphones, on July 25, 2008.
Jimmy Iovine and David Guetta
To promote its products, Beats primarily relied on celebrity endorsements past pop and hip-hop music performers, including product placement within music videos, and partnering with musicians and other celebrities to develop co-branded products.[v] [half dozen] [7] [8] Beats' utilise of endorsements by musicians helped the company aggressively target the immature adult demographics.[9]
HTC purchase and not-renewal of Monster contract [edit]
In August 2022, mobile phone manufacturer HTC acquired a l.1% majority share in Beats for $309 million. The purchase was intended to allow HTC to compete with other cellphone makers by associating themselves with the Beats brand,[x] as the purchase besides granted HTC exclusive rights to manufacture smartphones with Beats-branded audio systems.[11] Despite its bulk acquisition, HTC immune Beats to operate every bit an autonomous visitor.[xi] Luke Woods, President of Beats in May 2022, joined the company in January 2022, when the company was a "licensing business organization". Wood had previously worked nether Iovine at Interscope Records.[12]
On January xix, 2022, BusinessWeek reported that Beats and Monster would not renew their product contract and their partnership ceased at the terminate of 2022. Dre and Iovine later decided to oversee the unabridged performance of the company, from manufacturing to R&D,[12] and aimed to double its workforce to around 300 employees. Monster would ultimately begin marketing its own competing line of premium headphones aimed towards an older demographic.[6] At the fourth dimension, neither Dre, Iovine or Woods were experienced in the functioning of a company at such a grand level, simply Wood explained in 2022:
I didn't have manufacturing experience, simply I had experience of edifice something from scratch… Every fourth dimension nosotros put out an album, information technology was basically like building a new business--a unique bandage of characters, unique challenges and opportunities, and trying to effigy out a unique path to marketplace.[12]
In October 2022, Beats unveiled its first two self-developed products, "Beats Executive" headphones and "Beats Pill" wireless speakers—Iovine believed that the company would now accept to "control [its] own destiny" in club to proceed its growth. Iovine also commented on how other headphone makers had attempted to emulate Beats' celebrity endorsement business organization model (including Monster themselves, who unveiled Earth, Wind and Burn and Miles Davis-themed headphones at the 2022 Consumer Electronics Show),[6] stating that "some of our competitors are inexpensive engineers who have never been to a recording studio. You can't just stick someone's name on a headphone that doesn't know anything about sound."[6] [xiii] [fourteen] Following the decision to transform Beats into an autonomous entity, the company's revenues reached the $1 billion mark, according to Iovine.[12]
HTC sale and Beats Music [edit]
The logo for Beats Music.
In July 2022, HTC sold back half of its stake in Beats for $150 meg, remaining the largest shareholder with 25.1 pct.[fifteen] The sale was intended to provide "flexibility for global expansion while maintaining HTC's major pale and commercial exclusivity in mobile".[ten] In August 2022, reports surfaced that Beats' founders planned to buy dorsum HTC's remaining minority pale in the visitor, and pursue a new, unspecified partner for a future investment.[16] [17]
On September 27, 2022, HTC confirmed that it would sell its remaining 24.84% stake in Beats dorsum to the company for $265 million. Concurrently, Beats appear that the Carlyle Group would brand a $500 meg minority investment in the company.[18] [19] The overall deal valued Beats Electronics at $ane billion[3] and helped HTC plough a net turn a profit of $10.3 million for the quaternary quarter of 2022, following HTC'southward first quarterly loss in company history.[20]
The date of a new main operating officeholder (COO), a role previously filled by Wood,[12] was announced in early on November 2022. Matthew Costello, formerly of IKEA and HTC, was formally appointed to the role in May 2022.[21] [22]
On January 21, 2022, the visitor launched Beats Music, a subscription-based online music streaming service.[23] Prior to the launch of the service, Beats stated that information technology intends to provide a different type of streaming experience to what was bachelor on the marketplace at the time. Additionally, the service would simply be bachelor to consumers in the U.S. at inception.[24] Chief executive of Beats at the time, Ian Rogers, said:
We wanted to build a music service that combined the freedom of an on-demand subscription service—unlimited, uninterrupted streaming and downloads of tens of millions of songs – but layer on tiptop features that would give you that feeling only music that moves y'all can give. The correct song at the right time volition give you a chill. Make you pull someone close. Nod your head. Sing in the mirror. Roll down the car window and crank the volume to the correct.[24]
Subsidiary of Apple Inc. (2014–present) [edit]
On May viii, 2022, the Financial Times reported that Apple was in negotiations with Beats to purchase the visitor for $3.2 billion—the largest purchase in Apple tree's history and well alee of its $429 million purchase of Adjacent in 1996.[25] The impending bargain was prematurely and indirectly revealed in a photo and YouTube video posted to Facebook by Tyrese Gibson on May 8, 2022; the video documented a commemoration in which Gibson and Dr. Dre made boasting remarks nearly the acquisition, with Dre declaring himself the "showtime billionaire in hip hop", while Gibson alleged that the "Forbes listing" had changed. Both the photograph and video were removed from Facebook the post-obit morning time, but both remain on Gibson's YouTube channel.[12] [26] Indeed, analysts estimated that the rumored bargain would make Dr. Dre the first billionaire in the hip-hop music industry in terms of net worth, assuming that he held at least xv% ownership in the company prior to the bargain. Dr. Dre was listed with a net worth of $550 million on Forbes' The Earth's Billionaires 2022 list. It was too estimated that the Carlyle Group would receive a profit of $1 billion from the sale of its minority stake in the company.[xviii] [27] [28]
On May 28, 2022, Apple tree officially announced its intention to larn Beats Electronics for $3 billion—with $400 million to be paid in Apple tree stock and the balance in greenbacks. Some reports suggested that the reduction in value may have been a consequence of lower-than-expected subscriber numbers for the Beats Music service.[12] Iovine felt that Beats had ever "belonged" with Apple, every bit the company modeled itself afterwards Apple tree's "unmatched ability to marry culture and applied science". In regard to the bargain, Apple CEO Tim Cook stated that "Music is such an important part of all of our lives and holds a special place within our hearts at Apple. That's why nosotros have kept investing in music and are bringing together these extraordinary teams so we can continue to create the most innovative music products and services in the globe." Beyond stocking Beats products at its retail outlets, Apple did not provide whatsoever further indications over how Beats would exist integrated into its product line at the time, and whether Beats Music, which competed with Apple's own iTunes Radio service, would go along to operate after the acquisition.[29] [30] [31]
The conquering closed on August one, 2022. Dr. Dre and Iovine were hired as executive employees,[32] [33] and worked at Apple for years afterwards.[34] To eliminate redundancy, Apple planned to lay off 200 workers from Beats' workforce of around 700.[35] [36] Beats Music was discontinued constructive with the launch of Apple Music on June thirty, 2022.[37] [38]
Bose lawsuit [edit]
In July 2022, Bose Corporation sued Beats Electronics, alleging that its "Studio" line incorporated racket counterfoil applied science that infringed 5 patents held past the company. Bose has also sought an injunction which would ban the infringing products from being imported or sold in the U.s..[39] [40] The lawsuit was settled out of court. Apple tree pulled all Bose products from its retail outlets, although it is unclear whether it was in response to the lawsuit, an ambush marketing conflict involving Beats and the NFL (which had recently named Bose equally one of its official sponsors, and thus fined a player for displaying the Beats logo during an official activity), or every bit a issue of Apple'due south acquisition of Beats.[41] Nonetheless, two months later, Bose products returned to the shelves of Apple Stores. The companies settled in October 2022: details were not disclosed.[42]
Monster lawsuit [edit]
In January 2022, Monster Inc. sued Beats for fraud, alleging that the company had used illicit tactics to force Monster out of the venture whilst retaining rights to the technologies and products that it had co-developed, and engaged in collusion to damage Monster'southward ain audio products business organization. Monster argued that the acquisition of Beats past HTC and its founders' subsequent buyback was a "sham" to take command of Monster's stake in the visitor—which could have been valued at over $100 million in the Apple buy, that the company had "concealed" the role of Monster and its CEO Noel Lee in the design and engineering of its products, and that "had the partnership expired on its own terms, in that location would have been no transfer of Monster's years of work [onto the company]". Monster besides declared that Beats had partaken in anti-competitive practices with retailers to force those offering Beats products to non offering Monster's competing products.[43] [44] [45]
In June 2022, The Wall Street Journal reported that in retaliation for the lawsuit, Apple Inc. revoked Monster'due south membership in the MFi Programme on May 5, 2022, meaning that Monster tin can no longer manufacture licensed accessories for iPhone, iPod and iPad products, and must finish the sale of existing licensed products that contain the certification or applied science licensed through the program by September 2022.[46]
The case was dismissed in Baronial 2022, with a Supreme Courtroom ruling that Beats "had the right to terminate the agreement as of Jan 7th, 2022 or when there was a transaction resulting in a modify of control of Beats", and that Monster "did non obtain the right to corroborate the change of command. Nor did the agreement require that whatsoever alter of control had to be objectively reasonable".[47]
Products [edit]
A pair of Beats Headphones
Beats' original production line were Beats by Dre headphones. In promotional materials, Dre outlined the line'south advantages by alleging that listeners were not able to hear "all" of the music with most headphones, and that Beats would let people to "hear what the artists hear, and listen to the music the way they should: the way I do". In comparison to almost headphones, Beats products were characterized past an accent towards producing larger amounts of bass, and are particularly optimized towards hip-hop and pop music.[4] [48] [49] In October 2022, Beats unveiled its beginning 2 cocky-adult products, the Beats Executive racket-cancelling headphones (to compete with similar offerings by Bose and Sennheiser) and the Beats Pill portable speaker.[6] [14] In Oct 2022, Beats launched a new collection of speakers including the upgraded Beats Pill+ Speaker.[fifty]
Headphones [edit]
Beats Solo Pro [edit]
This is an on-the-ear way headphone. Along with the Powerbeats Pro truthful-wireless earphones, they are part of a new generation of Beats products made from the footing up with Apple tree. They are the first on-ear headphones fabricated past Beats to feature agile noise canceling. They are sold aslope the Solo 3.
Beats Solo 3 Wireless [edit]
This is an on-ear style headphone. It tin can terminal for 40 hours on a single charge or indefinitely when plugged in via the headphone jack.
Beats Studio iii Wireless [edit]
These are currently the high-finish wireless headphones that Beats offers. They connect by Bluetooth and have 40 hours of battery life, with 22 hours of bombardment life with adaptive noise cancelling on. They feature Apple'due south W1 fleck for quick connexion to Apple devices running iOS 10, macOS Sierra, or watchOS 4 or later. They too characteristic pure adaptive racket cancelling technology, which uses microphones both inside and outside the ear cups to mensurate sound levels based on the environs. If there is any headgear or eyewear on the user's head, it calibrates the noise cancelling and volume level accordingly. The headphones come up in a broad range of colors and editions, including blackness, blueish and special collections such as the "NBA Drove".
Earbuds [edit]
On September 7, 2022, Powerbeats³ were released. On February x, 2022, BeatsX neckband-style headphones were released.[51] Powerbeats Pro were released on May 10, 2022, in the United States and 2 weeks later for United kingdom of great britain and northern ireland and Europe.[52] The latest iteration of Powerbeats was released on March 18, 2022, sharing design concepts similar to that of the Powerbeats Pro from the year prior.[53] On October 14, 2022, Beats Flex neckband-manner headphones were released equally the evolution of BeatsX.[54] On June fourteen, 2022, Beats Studio Buds were released, and priced at US$149.99.[55]
Beats Audio [edit]
The visitor has likewise licensed the Beats brand, under the proper noun Beats Audio (stylized in lowercase as beats audio), and engineering to other manufacturers. In 2009, HP began to offer personal computers equipped with Beats Audio systems, beginning with its HP Envy line.[56] The system features a software blaster with a preset that HP marketed every bit being optimized for higher quality sound output.[57] Beats Electronics ceased its partnership with HP following its purchase past Apple Inc.; HP after entered into a similar agreement with Blindside & Olufsen.[58]
Following its acquisition of a stake in the company, most new HTC smartphones began to be released with Beats Sound software, kickoff with the HTC Awareness XE/Twoscore with Beats Audio in September 2022.[59] The software was to be included in almost new HTC devices, such as the I serial.[lx] [61] The Sensation XE and Rezound were also bundled with Beats by Dre earbuds, just HTC abandoned the do on future devices. An HTC product executive claimed that despite the prominence of the Beats brand, "an accessory similar the headphone doesn't gene in when someone is buying a smartphone".[62]
Car audio [edit]
In 2022, Beats reached a deal with Chrysler LLC to feature Beats-branded audio systems in its vehicles. The first vehicle under the partnership was its 2022 Chrysler 300S luxury vehicle, which included a x-speaker Beats by Dr. Dre sound system.[17] [63] Beats audio systems have also been included in models from Fiat Chrysler Automobiles' other marques. Automobile brands that currently have Beats audio systems available in its vehicles are Dodge, Chrysler, Jeep, Fiat, Volkswagen, and SEAT.[64]
Beats Music [edit]
On July 2, 2022, Beats appear information technology had acquired the online music service MOG, in a buy reported to have been between $ten million and $sixteen one thousand thousand. Beats stated that the acquisition was part of the company's goal to develop a "truly end-to-end music feel". The conquering did not include the visitor's blog and advertising network, the MOG Music Network,[65] [66] which was sold in a split transaction to the dissemination visitor Townsquare Media in August 2022.[67]
While MOG indicated that it would continue to operate independently with no immediate change in service,[66] Beats subsequently announced a new subscription-based online music service, known as Beats Music, which launched in January 2022. In comparing to its competitors, such as Spotify and Google Play Music, the service emphasizes recommendations by music professionals aslope algorithmic recommendations.[23] [68] MOG was shut down on May 31, 2022, and existing users were directed to Beats Music.[69] Beats Music was in turn replaced by Apple Music in June 2022; the service also incorporated a Beats-branded online radio station, called "Beats 1", but the proper name was later inverse to "Apple Music 1".[37] [38]
Dolby Atmos Support [edit]
In May 2022, Apple announced spatial audio with Dolby Atmos support. Apple Music will automatically play Dolby Atmos tracks on AirPods, AirPods Pro, AirPods Max, and all Beats headphones with an H1 or W1 chip.[lxx]
Critical reception [edit]
Some critics claim that Beats products emphasize advent over quality and function, arguing that more durable and amend-sounding products are available for the same price or lower.[71] [72] Tests washed on an HTC smartphone with Beats Audio indicated that the audio technology is a combination of audio equalization that boosts the low (bass) and high ends of the sound range, audio compression, and audio distension.[73] Beats' electric current president disagreed with accusations that Beats' products were "bass heavy", citing that their products were not for reference but rather for playback.[74]
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- ^ Sakr, Sharif. "HTC Awareness XE with Beats Audio review". Engadget. AOL. Archived from the original on February 22, 2022. Retrieved January 7, 2022.
- ^ "Beats by Dre president defends headphone bass quality". BBC News. July 15, 2022. Archived from the original on February 19, 2022. Retrieved January 7, 2022.
External links [edit]
- Official website
Source: https://en.wikipedia.org/wiki/Beats_Electronics
Posted by: manncamle1962.blogspot.com

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